Transmedia Art

Angewandte
Univ.-Prof. Mag. art. Brigitte Kowanz
Transmedia Art

The designating transmediality allows for artistic media to be read as a diverse, open and interwoven matter. This complex under- standing of media makes multiple options available for dealing with materiality. Furthermore we decline the rigorous differenti- ation between the visual art genres but encourage a transdisci- plinary approach and the exchange with science, technology and philosophy. Trying new ways to create work and learning through experimentation is an essential part of art-making as we see it. We emphasize discussion and debate as well as raising critical aware- ness within the work process, which can open up new resources like working in progress and performative practices. Transmedia Art certainly understands the process of making art as part of a wider social and political context as well as a form of communication.